MovieClicks | Movie Ticket Booking

Case Study : 1
Offer & Voucher Module in Movieclicks

The Offer/Voucher Module is the latest addition to Movieclicks, designed to help theater chains easily create and manage customized promotional campaigns across their locations. This feature empowers the head office to design and control multiple types of offers and vouchers suited to various customer engagement strategies.

Key Features

1. Multi-Channel Vouchers – Create voucher codes redeemable across the website, box office, and café.

2. F&B-Specific Vouchers – Generate vouchers redeemable exclusively at the café, ideal for snack or combo offers.

3. Movie/Show-Based Offers – Configure ticket-based offers such as “Buy 2 Get 1 Free”, redeemable both on the website and at the box office.

4. F&B Offers Linked to Movie Tickets – Enable combos like “Buy a ticket and get a popcorn free”, applicable across sales channels.

5. Bank Card-Based Offers (Latest Addition) – Create bank tie-up promotions, where the system automatically verifies BIN numbers to validate if a customer’s card qualifies for the offer.

Business Benefits

With this module, theaters can seamlessly execute a variety of offers tied to specific movies, shows, or brand collaborations — whether with film production teams, local merchants, or banking partners.

Implementation Example

369 Cinemas, Abu Dhabi successfully implemented this module to manage promotional campaigns in collaboration with multiple movie releases and partnered banks.

Case Study 2
Palaxi Premium Club – Loyalty Program for Palaxi Cinemas

Challenge: Palaxi Cinemas wanted to encourage repeat visits and strengthen their relationship with frequent patrons. The goal was to introduce a reward-based loyalty program that could seamlessly integrate with their existing movie ticketing and café operations — without depending on any third-party system.

Solution

To achieve this, Movieclicks developed and integrated a custom loyalty program within its dashboard, called the Palaxi Premium Club.
Customers can easily register through the official Palaxi Cinemas website using their WhatsApp number. Every purchase made under that registered number automatically earns reward points. Once a customer accumulates 1,000 points or more, they can redeem them directly while booking tickets online.

Key Features

1. Simple registration using WhatsApp number.

2. Automatic point accumulation on every transaction.

3. Direct redemption option during online ticket booking.

4. Fully integrated into the Movieclicks dashboard — enabling theater staff to view member profiles, point balances, and redemption history without relying on third-party tools.

Outcome

The Palaxi Premium Club has helped Palaxi Cinemas build stronger customer loyalty, increase repeat visits, and reward frequent moviegoers — all through a smooth, integrated experience powered by Movieclicks.